Over the last 30 years technology has quickly grown, presenting innovative products to business owners and customers at a rapid-fire pace. One of the most notable pieces of technology, the mobile phone, has become an integral part of life to most individuals nationwide, impacting large and small activities. One of the most prevalent actions that mobile phones are impacting is the take-out and delivery industry. A $70 billion industry, many restaurateurs are increasing their cut of the take-out and delivery industry by adding mobile-ordering to their business. Why? Because mobile ordering is a $9 billion subset of the take-out industry.
Adding on Mobile Ordering
Adding mobile ordering is a low cost change that can equal large profit for your restaurant. First and foremost, ensure that your Point of Sale (POS) System can support mobile ordering or can host an App to manage mobile ordering. If your point of sale isn’t mobile ordering friendly, that’s ok. SilverEdge has some great Point of Sale options that can handle your online ordering needs and much much more. One example, is the EdgePOS by SilverEdge. You can quickly make a mobile ordering site with one of EdgePOS's popular mobile ordering partners at Grubhub™, MenuDrive™, TakeOut Technologies™, Maven™ or Seamless™.
Other Benefits of Mobile Ordering
The benefits of mobile ordering extend even further than profit opportunity. They also help you to improve upon your current business, grow your business, and set the stage for better customer marketing.
Mobile Ordering Creates Productivity, Accuracy, and Convenience
Taking orders is time consuming whether it’s in person or via phone. By adding mobile ordering to your business plan, you can free up your employees for other tasks. That being said, mobile ordering also improves order accuracy. Any mistakes that are made will be due to customer error, which will simplify things at your restaurant and also increase appreciation of your restaurant; the better the customer experience is, the more likely you are to have repeat customers. Along those same lines, mobile ordering also increases customer convenience, which will make them that much happier to order from your restaurant again.
Report and Grow Using Mobile Ordering
Because mobile ordering is based off of your point of sale, you will automatically be able to collect analytics on your mobile ordering successes. Your point of sale will help you understand how much you’re making due to mobile ordering, where your greatest profits are coming from, your prime ordering times, popular foods, and more. You can easily translate this information to help you understand what to focus on to grow your business.
Database Marketing From Mobile Ordering
Not only will your point of sale collect analytics on your business, it can also collect customer data every time a customer completes a mobile ordering. Why is this important? Because you can use this data to increase your marketing and thereby increase your business. By collecting personal information such as email addresses, property addresses, and order history, you have all the information you need to create dynamic marketing campaigns that will appeal to specific customers. Whether you send emails with updated menus or direct mail pieces with coupons, you will have a personalized way to get in contact and increase business with past customers.
Mobile ordering creates a whole new realm of opportunity. To get started, review your point of sale functionality to ensure it has the ability to host mobile ordering.
Does your point of sale offer your restaurant the mobile ordering support you need? Are you ready to simplify your restaurant business with the use of a new point of sale? SilverEdge can help. If you are ready to talk with a SilverEdge representative about the right choice for your business, contact 970-800-2890 or email firstname.lastname@example.org today.