Gift cards are a great way to drive customers to your store, serve new customers, and reward your existing customers. They are also a strong incentive for people to spend more at your store. According to the National Retail Federation, “61 percent of people who received gift cards to a store spent more than the amount on the card. In fact, these purchases averaged $29 more than the value of the gift card.” Are you making it easy for people to purchase your gift cards? SilverEdge has compiled a few tips to maximize your gift card program.
Make it easy to use your gift cards
Not only should your gift cards be front and center at the register, you need to make sure that customers can purchase gift cards on the go, online. Using the Clover Gift Cards app, customers can purchase gift cards, check their gift card balance, and make purchases with their phones. This eliminates barriers to purchasing your gift cards and puts the process in the hands of the customer.
Customize for all occasions
People buy gift cards for various occasions: birthdays, holidays, special occasions, or simply “just because.” In all of those cases, it is always nice to have a customized card to match the occasion. When using the Clover gift card app through your POS, you can customize the designs of your cards easily to match your customer’s needs and give them options. In store, take the time to package cards in a small gift bag or nice envelope to give them the feeling a special gift.
Get out into the community
Use your gift card program as an incentive for new and existing customers to keep coming back. Donate your cards to charity fundraisers to increase your exposure in the community. Create incentives to buy gift cards by adding an additional $10 to every $100 car purchased. The Gift Card app will make accessing and using your gift cards easy for customers and makes promotions simple to execute for you.
Measure and review performance
The benefit of using a good point of sale system is that you can easily track and measure gift card performance. If sales start to slow, then offer up a fresh, new design. Schedule promotions in the days leading up to holidays when customers are looking for options. When you stay on top of information you can manage the numbers better.
If you’re ready to take your gift card program to the next level, then contact your SilverEdge representative today. We’ll help you maximize the capability of your POS system so you can focus on growing your business. We are ready to help make your business richer!