Black Friday and Small Business Saturday are two of the biggest sales days of the year. You don’t want to miss out on sales opportunities because of lack of preparation. Follow these tips to make the most of Black Friday and Small Business Saturday this year and all the years to come.
1. Take Stock of Your Sales Equipment
Your sales equipment carries a lot of the load throughout big sales (and year round). In fact, without it, your sale would be moot. Start reviewing your equipment early to ensure you have time to fix tools, purchase upgrades, and stock up on supplies. Consider the following in regards to you sales equipment.
Do you have enough registers?
With the influx of customers in your store on high-traffic sales days like Black Friday and Small Business Saturday, preparation is key. You need to make sure you not only have enough registers, but also that they are placed in strategic locations throughout the store. Consider what options you have for diversifying your registers: can you have mobile registers throughout the store? Do you have the option to have credit card or cash only registers? Is your current register in the best location?
Implementing some of these ideas will provide options for your customers and will eliminate a register bottle neck. The faster you can get customers in and out of the store, the happier your customers will be, and the more sales you can make.
Do you have enough supplies and materials?
Your sales equipment and staff need more than electronics to complete their job quickly and efficiently. Make sure you have plenty of inventory of all the little things that help complete a sale. Ensure that you have the following items for Small Business Saturday preparation, and any materials unique to your store, on hand and in good supply:
- Register tape
- Shopping Bags
- Sales Tags
Is your POS Up for the Task?
Your Point of Sale (POS) System is the heart of your business, so you need to guarantee it can support your store and is in good working order. To understand if your POS is right for this year’s sales, look backward: how did your POS function for sales over the last year? Did you have any glitches? Were you missing any functionalities? Is there anything that you needed it to do, but it wasn’t able to? If you answered “yes” to any of these questions, it’s time to consider an upgrade to your POS system.
2. Prepare Your Staff
Big sale days like Black Friday or Small Business Saturday operate differently than the other days of the year and other sales. You need to make sure that your staff is ready for the onslaught of customers. They will need to have all the tools to make it through the day efficiently and happily. That being said, you need to prepare both your year-round staff and your holiday staff.
Preparing Year-Round Staff
Your year-round staff already understand the ins and outs of your store, but they will need to be briefed on any new sales and holiday scheduling changes. Making sure that they are heavily informed will allow them to feel calm and prepared when Black Friday and Small Business Saturday arrive. Set aside some time for a meeting to convey all your plans and include Black Friday and Small Business Saturday preparation tips and tricks.
Preparing Holiday Staff
Holiday staff requires extra training, as they are unfamiliar with your business and policies. To get started on the right foot, start with training holiday staff on your POS system. They need to understand how to clock in and out, how to ring up a customer, how to check for inventory, and more. Set aside a special training time to demonstrate the system, and even more time for them to practice.
Once they’re comfortable with your POS system, explain sales and scheduling to them. During this time, take a moment to discuss your unique business policies that they will be impacted by.
3. Engage Your Community
Your community will play a big part in the success of your Black Friday and Small Business Saturday sales. While you are completing wide-spread advertising for either your local or online stores, don’t forget to engage your community as well.
Make it About the Locals
Many customers like to support their local community, so don’t forget to market to them. This can be as easy as telling them about your sale if they shop prior to Black Friday or Small Business Saturday. You can also target them through flyers, local ads, social media, and more.
Share Your Story
Your community has an investment in you as a store and your success. The more they know you and how you got to where you are today, the more connected they will feel to your business. When you’re engaging your community or creating marketing materials or ads, don’t forget to share your story. By making your story part of your brand, you’re creating a relationship that they will be committed to.
Does your POS offer your business the support you need? Are you ready to simplify your business with the use of a new POS? SilverEdge can help. If you are ready to talk with a SilverEdge representative about the right choice for your business, contact 970-800-2890 or email firstname.lastname@example.org today.