Pop-Up Shops Defined
Pop-up shops are becoming increasingly popular in 2017, allowing businesses of all shapes and sizes to try this effective selling technique. But what makes pop-up shops so great? The answer is, a lot of things.
To understand the phenomenon behind pop-up shops, and how they can benefit your business, read on to learn the what, when, where, why, who and how of pop-up shops.
What Is a Pop-Up Shop?
A pop-up shop is a short-term shop, open usually for just a day or two. This “here today, gone tomorrow” concept allows business owners to test a myriad of strategies, which they can later apply to their long-term goals.
When are Pop-Up Shops Appropriate?
Pop-up shops can be launched at any time. Usually the timing revolves around a need for your business. The following scenarios often prompt business owners to launch a pop-up shop:
- Increase Sales: Many businesses use pop-up shops to create a sense of urgency. If they need to increase sales for a month, it can be easy to quickly put together a pop-up shop and advertise that the event is for one day only. Many consumers are fast to participate in these opportunities, which provide a special shopping experience to consumers.
- Holidays: Unlike many conventional stores, pop-up shops aren’t tied to holiday events. Instead, pop-up shops can bring relevant traffic year round. That means that a pop-up shop may always be appropriate.
Where Should Pop-Up Shops Be Located?
The beautiful thing about pop-up shops is that they can be located at countless locations. Pop-up shops are frequently hosted within other store fronts, at sidewalk sales, at group events, or at farmers markets and other outdoor fairs.
In addition to the flexibility of pop-up shop locations, pop-up shops can be used to help business owners test potential locations for future stores. Don’t be afraid to try out different spaces in neighborhoods and cities to find out if they will be a good fit for your business in the future.
Why Are Pop-Up Stores Beneficial?
Pop-up shops are beneficial to store owners for a variety of reasons, including few that were mentioned above. One of the strongest additional reasons is that pop-up shops help build awareness for your brand. By providing and advertising one-of-a-kind, location-diverse events, you’re spreading your message and brand to a whole new set of customers. These customers are able to enjoy a unique experience and connect with your business and other customers.
Additionally, pop-up shops are generally inexpensive to host. Booths and spaces start at $50 a day, which is a minimal fee for the benefits business owners can glean from the effort.
Who Can Open a Pop-Up Shop?
Anyone can open a pop-up shop. If you have goods to sell, your customers will be excited for a different event. Don’t hesitate to embrace the trend- plan your next pop-up shop event today.
How to Host a Pop-Up Shop
Hosting a pop-up shop is easy! Consider the what, when, where, why and who tips above to get started.
The final step to launch your pop-up shop is to ensure that your Point of Sale (POS) system will support your needs. Your POS will need to be small enough to travel, mobile-friendly, and be able to manage your inventory. Without these features, your pop-up shop will quickly lose steam, forcing you to extend checkout times and guess on inventory.
Does your POS offer your business the support and flexibility you need? Are you ready to simplify your business with the use of a new POS? SilverEdge can help. If you are ready to talk with a SilverEdge representative about the right choice for your business or pop-up shop, contact 970-800-2890 or email email@example.com today.